When it comes to marketing tools, both Movylo and Mailchimp are very popular solutions among small businesses. However, each platform is designed with a different focus: Movylo is geared toward automation and customer acquisition for local businesses, while Mailchimp is a leader in email marketing for businesses of all sizes. Here is an overview to help you decide which platform is best suited for your business.
Mailchimp
Mailchimp is an advanced email marketing tool, with features for campaign creation, automations, and an analytics suite to track email performance.
Mailchimp also supports other features like landing page management and social media automations, but its core strength lies in email marketing.
Movylo
Movylo is a multifunctional platform for marketing and customer management, specifically designed for small local businesses.
In addition to email, Movylo integrates SMS and WhatsApp communications, a CRM to gather customer data, and loyalty tools that encourage purchases and repeat visits.
- Customer Management and CRM
Mailchimp has a contact management system that allows audience segmentation and personalization of campaigns based on customer behavior. However, it is not a full CRM and lacks some specific functions for customer loyalty.
Movylo includes an advanced integrated CRM with loyalty tools and programs designed to bring customers back. Movylo collects customer data to create personalized promotions and automate follow-up, strengthening the relationship with clients.
- Marketing Automation
Mailchimp offers a powerful automation system for email marketing. Users can set up automations for events like birthdays, anniversaries, cart abandonment, and more. However, for multichannel communication, Mailchimp requires external apps or integrations.
Movylo is designed for multichannel marketing automation, including SMS, email, and WhatsApp, without the need for external tools. This enables you to reach customers in ways most relevant to them, increasing engagement and likelihood of purchase.
- Engagement and Loyalty
Mailchimp allows businesses to keep customers updated through email but does not offer native tools for loyalty program management or personalized promotions.
Movylo stands out for its ability to create loyalty campaigns and encourage repeat purchases. You can create personalized offers, send reminders for visits or purchases, and use collected data to maintain customer loyalty, making Movylo particularly useful for small local businesses.
- Pricing and Accessibility
Mailchimp offers various pricing plans based on contact list size and desired features. However, the more advanced automations are only available with higher-tier plans.
Movylo offers a clear and affordable pricing structure that includes all essential features for marketing and customer management in one plan, ideal for small businesses looking to optimize their budget.
Conclusions: Which Solution is Right for Your Business?
Mailchimp is a good choice for businesses needing a powerful email marketing tool with advanced automations. However, Movylo is perfect for small and medium-sized local businesses that want not only to communicate with customers but also retain them, thanks to a comprehensive suite of marketing tools.