Table of Contents
Introduction
In this article, you’ll learn about two of the most popular email marketing tools on the market: Mailchimp and Movylo. We’ll discuss their pros and cons, then outline a few scenarios where one might be better than the other.
Email Marketing Software
Email marketing is a great way to stay in touch with your customers, grow your business and increase sales. It’s also an effective way to advertise your products or services at little cost. If you want to know more details on this topic please read also Email Marketing in 5 steps: Our Best Advice.
Mailchimp pros
Mailchimp is one of the most popular email marketing platforms in the world. It has over 7 million users and thousands of applications that integrate with it, including Facebook Messenger and Slack.
If you’re new to email marketing or have a small business without a dedicated marketing team, Mailchimp will be a great choice for you. They offer easy-to-use templates that make it simple to create an attractive newsletter within minutes.
Mailchimp’s analytics dashboard allows you to see statistics about your subscribers’ behaviors, engagement rate, unsubscribes, opens and clicks on links within emails sent using their service (as well as those sent by third parties). You can also view data such as open rates by day or week so that you can set goals for specific times during campaigns when people tend not to open up their emails as often (such as weekends).
Mailchimp cons
Mailchimp is not free. Like many other email marketing platforms, it has a free version, but in order to get the most out of Mailchimp’s features—or even just use them at all—you have to sign up for its paid plans. The costs of these plans vary depending on how many emails you send per month and whether or not you want access to add-ons like ecommerce tools or forms builder templates.
But what if your business doesn’t have much money? Should you just give up on being able to send newsletters? Not at all! You can still create an effective newsletter with our recommendation: Movylo’s free plan includes everything needed for basic functionality, including creating beautiful newsletters and sending them out once a week (or more!).
Mailchimp pricing overview
Mailchimp pricing is based on the number of subscribers you have. Mailchimp offers a free plan for up to 2,000 subscribers, while paid plans start at $10 per month and go up from there based on how many emails are sent per month.
It’s important to note that Mailchimp also offers a great feature called “segmenting” which allows you to customize your newsletter content depending on who’s receiving it. So even if you only have a small list of 1,000 people (which is still far more than most businesses ever get), you can send them different messages based on their interests or demographics. This helps ensure that every email you send is relevant and engaging!
Movylo pros
Movylo is a great tool for doing something simple, like sending out a newsletter to your clientele. It’s easy to use and has all the features you need for what most businesses will want to do with it. For example, if you’re running a small business or just want to send out one-off emails to friends and family members, Movylo is probably going to be your best option because it’s free!
Movylo cons
Movylo has a drag and drop editor, so it’s not difficult to create a newsletter. If you are a marketing agency or need something quite complex, with A/B tests and lots of details, probably Movylo is not for you; if you instead are a business owner and want to get things done with simplicity and without learning complex tool, Movylo is great.
Movylo does NOT include A/B testing. If you want to test different emails and see which one works best for your audience, Mailchimp is a better option because of its easy-to-use functionality.
Finally, Movylo doesn’t offer customizable automation features as Mailchimp does – but again, this may not be an issue for some people. The Movylo Autopilot is a template-based automation flow you can edit, so, again, if you are an agency probably Movylo will be limited for you, but if you run a business..then Movylo makes it easy and effective to get things out to customers.
Movylo pricing overview
Movylo pricing plans start at $0, with no paid plan required for the first 25 customers and it’s not a simple newsletter builder. If you need more seats and more features than that, you can upgrade to one of Movylo’s paid plans at any time.
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- You want to send more than 10,000 emails every month
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- You’re sending personal data or storing passwords in your newsletter system
Movylo is a good option if you don’t have a lot of subscribers.
If your goal is to grow your list or you want to send a lot of emails, Mailchimp might be the best option for you. Movylo is a great option if you don’t have a lot of subscribers, or if budget is an issue for your business.
Mailchimp has more advanced features than Movylo does: templates, automation rules and integrations with other apps like Facebook Ads Manager. These features can make it easier for agencies to manage their email marketing campaigns in Mailchimp vs Movylo, on the opposite, Movylo can be simpler and faster to use by business owners who have limited time to dedicate to learn how to use Mailchimp and prefer to get things done and see results immediately.
Conclusion
If you’re looking for an easy to use email marketing software and don’t have a lot of subscribers, Movylo can be a good option. It has all the features you need with no additional costs or complicated setup process.