When it comes to restaurant marketing and customer engagement, two names you might
come across are Movylo and OpenTable. However, these platforms serve very different
purposes, and knowing which one is right for your restaurant can make a big difference in
how you engage with your customers and grow your business.
In this blog post, we’ll explore the key differences between Movylo and OpenTable,
showing how Movylo can help your restaurant keep more of its earnings and streamline
customer interactions without the need for online reservations.
OpenTable: A Reservation Platform with Per-Cover Fees
OpenTable is a well-established platform known primarily for helping restaurants manage
online reservations. Customers can book tables through the OpenTable website or app,
making it a popular choice for busy restaurants looking to fill their seats. While it offers
convenience for both the restaurant and the customer, OpenTable comes with some
notable downsides, especially for restaurant owners:
- Per-Cover Fees: One of the biggest complaints from restaurant owners using
OpenTable is the per-cover fee. Restaurants pay a fee each time a customer books
through the platform, meaning a portion of your revenue is going directly to OpenTable
instead of staying in your pocket. - Reservation Focus: OpenTable is almost exclusively focused on reservations. While
it helps restaurants manage seating, it doesn’t offer a comprehensive suite of marketing
tools. If your restaurant relies on foot traffic or walk-ins rather than bookings, OpenTable
may not be the best fit. - Limited Customer Engagement: OpenTable’s main interaction with customers is
through reservations. It doesn’t provide much in terms of ongoing customer engagement
or automation to bring customers back once they’ve dined with you.
While OpenTable can be helpful for managing reservations, it doesn’t go beyond that, and
the per-cover fees can add up quickly, cutting into your profits.
Movylo: No Fees, More Money for You
Movylo, on the other hand, is a marketing and customer engagement platform designed to
help restaurants grow without having to sacrifice revenue. Unlike OpenTable, Movylo
doesn’t handle online reservations but focuses on making it easier for restaurant owners to
attract and retain customers with simple, automated tools.
Here’s why Movylo might be a better fit for your restaurant:
- No Per-Cover Fees: One of the biggest advantages of Movylo is that it doesn’t
charge any per-cover fees. All the money your restaurant makes stays with you. This is a
huge benefit for restaurant owners looking to maximize their revenue, especially if you
already operate on thin margins. - Customer Engagement and Loyalty: Movylo helps you engage with customers
beyond just reservations. It offers tools to create automated promotions, loyalty programs, and digital coupons, allowing you to reward repeat customers and keep them coming back to your restaurant—without additional fees. - Automation: Movylo takes the hassle out of marketing by automating customer
follow-ups, promotions, and reminders. You don’t need to be a marketing expert to use the
platform, and it works in the background to help grow your business while you focus on
running the restaurant. - Perfect for Walk-Ins and Repeat Business: Since Movylo isn’t tied to reservations,
it’s ideal for restaurants that rely on walk-ins, takeout, or repeat customers. You can use
Movylo to promote special offers, events, or loyalty rewards, attracting customers who may
not want or need to make a reservation.
Conclusion: Movylo Helps You Keep Your Earnings
If your restaurant relies more on walk-ins, takeout, or repeat customers, Movylo is a far
more cost-effective solution than OpenTable. With no per-cover fees, Movylo ensures that
all the money you earn stays with you, allowing you to reinvest in your restaurant instead
of paying a portion to a third-party service.
While OpenTable is great for restaurants that need reservation management, Movylo goes
beyond that by helping you engage and retain customers with automated marketing tools,
promotions, and loyalty programs. Whether you want to promote special deals, reward
your loyal customers, or drive more traffic to your restaurant, Movylo provides a
comprehensive solution without cutting into your profits.
If you’re ready to grow your business and keep more of your earnings, Movylo is the
smarter choice. No reservation fees, no extra charges—just more money for you and more
satisfied customers.
