As a restaurant owner, choosing the right platform to attract customers and manage your bookings is crucial. With several options available, it can be challenging to decide which solution best fits your business. Two popular platforms are Movylo and The Fork, each offering distinct advantages. In this blog post, we’ll explore the differences between these platforms and highlight why Movylo could be the better choice for your restaurant.
Pricing Structure: Movylo Doesn’t Charge Per Cover
One of the most significant differences between Movylo and The Fork is their pricing models.
– The Fork: Charges restaurants a fee per cover (per customer seated through their booking platform). This can add up, especially for high-traffic restaurants. While it may seem like a small fee initially, over time, these costs can impact your bottom line.
– Movylo: Unlike The Fork, Movylo does not charge per cover. You pay a flat monthly fee without worrying about additional charges per customer. This allows you to retain more of your hard-earned revenue and ensures predictable costs, making budgeting easier.
Customer Relationship Focus
Another difference lies in how these platforms approach customer relationships.
– The Fork: Primarily acts as a booking platform, helping restaurants get reservations through their network. However, once the customer books and dines, the connection often ends there, with limited tools to continue engaging with them.
– Movylo: Goes beyond just managing reservations. Movylo is a complete customer engagement platform, helping you not only attract new customers but also keep them coming back. Movylo offers tools like automated marketing, personalized promotions, and loyalty programs, helping you build long-lasting relationships with your customers.
Automation and Efficiency
Efficiency is key when running a restaurant, and having the right tools can make all the difference.
– The Fork: While it helps you fill seats, it focuses more on providing a booking platform, which means the additional marketing and promotional work falls back on you or your staff.
– Movylo: Automates much of your customer engagement work. With Movylo, you can set up automated email and SMS campaigns, create special promotions, and send reminders to customers about offers or events, all without lifting a finger. Movylo’s automation helps keep your restaurant top of mind, even when you’re too busy to actively market.
Building Your Own Customer Database
Data is one of your most valuable assets, and managing it effectively can drive long-term success.
– The Fork: Manages customer bookings but doesn’t prioritize helping restaurants build their own customer databases. The data collected through bookings stays within the platform, making it harder to grow a direct relationship with your patrons.
– Movylo: Helps you build and own your customer database, allowing you to keep track of diners, their preferences, and their contact information. This database is key for creating personalized offers, loyalty programs, and targeted marketing campaigns to ensure repeat business.
Customizable Promotions and Offers
The ability to create custom offers and promotions can make your restaurant stand out, attracting new diners and bringing back loyal ones.
– The Fork: Offers discounts and deals to diners, but these promotions are typically limited to what The Fork allows and doesn’t give you as much control over customization.
– Movylo: Allows you to fully customize your promotions, whether it’s a special discount for first-time visitors, a loyalty program for regulars, or holiday-specific offers. Movylo’s platform is designed to give you full control over how and when you market to your customers, ensuring that you can tailor campaigns to match your restaurant’s needs.
Conclusion: Why Choose Movylo Over The Fork?
While both Movylo and The Fork offer valuable services for restaurants, Movylo stands out as the more cost-effective, comprehensive solution. With no per-cover fees, a focus on customer engagement and retention, and powerful automation tools, Movylo helps you not just fill tables, but build a loyal customer base.
If you’re looking for a platform that does more than just reservations and helps you grow your business through smarter marketing and customer management, Movylo is the choice for you.