Introduction
TikTok, the short-form video platform, is a great way to reach new customers and increase engagement with existing ones. It’s easy to use, fun and it’s only getting more popular. If you’re looking for ways to engage your audience and connect with them in new ways—or if you just like watching funny videos—then TikTok is worth considering as an option for your business.
TikTok is still new on the scene, so your competitor likely hasn’t thought of it yet.
TikTok is still new on the scene, so your competitor likely hasn’t thought of it yet. If you’re a business looking to attract a younger audience, TikTok is an excellent way to do so.
Now that you’ve identified some places where customers are hanging out online and have some ideas about what they might be looking for, it’s time to start creating content!
TikTok is becoming popular among Gen Z and millennials.
TikTok is a platform that allows users to create and share short-form videos. It was launched in May 2019, but it has already gained a huge following among Gen Z and millennials.
- TikTok has more than 100 million active users.
- There are more than 50 million daily active users on TikTok.
- The majority of TikTok’s audience is under the age of 35, with 25 percent being between the ages of 18–24 years old and 40 percent being between 25–34 years old. The younger generation finds it easier to use mobile apps like TikTok because they’re used to getting their content through social media platforms such as Facebook or Instagram, while older generations may have trouble adapting to new technology such as this one since they grew up with traditional television shows rather than online video content websites like YouTube which many younger audiences grew up using instead when sharing educational or entertaining videos online (Barratt).
The best way to get started on TikTok is by watching what others are doing.
If you want to use TikTok to attract customers, the best way to do so is by watching what others are doing. See how other brands use TikTok, and learn from their successes and failures.
If you’re wondering where to start, here are some ideas:
- Watch what your competitors are doing on social media in general. Look at how they’ve used Instagram, Twitter and Facebook recently—and see if there’s a common theme that can be applied to TikTok as well.
- Check out popular hashtags related to your industry or niche market (for example: #smallbusiness). Scroll through the videos posted under these hashtags and see which ones get the most likes and comments from people who might be potential customers for your business.
- Look for established influencers who have large followings in your industry or niche market (for example: @davidkarpf). Watch some of their videos—what styles do they tend toward? How do they use humor? Which topics seem most appealing?
While you can post short-form content, TikTok has a feature called Reels, which allow for longer-form content creation.
While you can post short-form content, TikTok has a feature called Reels, which allow for longer-form content creation.
Reels are like Instagram stories: they’re available on your profile and they play automatically once they start playing (no sound). However, unlike Instagram stories that have to be watched in full before viewers can skip them or exit out of them entirely after a few seconds, Reels on TikTok can be paused at any time by the viewer. It’s like watching an episode of your favorite show on Netflix!
You can add music and other effects to your reels; this allows you to create more engaging videos without having to hire professional help or buy expensive equipment.
You can use TikTok to really connect with your audience and show off your personality.
While you might think that it’s too late to use TikTok as an advertising tool, the truth is that there are plenty of ways you can take advantage of it now. You can use TikTok to really connect with your audience and show off your personality. This will not only help build brand loyalty, but also make customers feel like they know what it’s like inside your business.
TikTok is a great way for businesses to connect with their target audience through content marketing–and it doesn’t have to be boring or uninteresting! In fact, some of the most successful videos on TikTok are from brands who are just being themselves and having fun.
Everyone should be on TikTok!
Everyone should be on TikTok! It’s the best platform to build brand awareness, loyalty and affinity.
TikTok is a mobile video app that was launched in 2014 by Chinese technology giant ByteDance, which also owns another popular social media platform – Douyin (known as TikTok outside of China). It’s a great way for brands to reach young people due to its popularity with teens and young adults. The app has more than 500 million monthly active users worldwide and is available in over 30 languages.
Conclusion
If you’re looking for a way to connect with your audience in a new and exciting way, TikTok is the perfect tool. It’s still growing quickly and there are tons of people out there who haven’t yet considered it as an option for their brand. The best way to be successful on this platform is by watching what others have done before making any major decisions about how you should use it yourself. By doing so, you’ll learn everything from what type of content works best (photos or videos) to how many followers they have – which can help inform whether or not starting on TikTok would be beneficial for your business!